Subject: Re: ONLINE ECONOMICS From: dowjone!rexb (Rex Ballard) Date: Fri, 25 Feb 94 20:45:16 EST

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> To: online-news@marketplace.com> From: jvncnet!oslonett.no!mreisel (mr. Micha Reisel)
> Subject: Re: ONLINE ECONOMICS
> >>Josh Barbanel wrote ...
> >> Perhaps someone could give us at least a
> >> hypothetical textbook case of a large or medium size newspaper going on
> >> line. Who pays whom how much for what?

I am responsible for distributing Dow Jones news to corporate customers.
I will try to share some of how we currently operate.  Vagueness is due
to nondisclosure issues.

> 1. forget about distributing the news to a reader/listener/user, it will be
> the other way qround:
> the user comes to you just as they come to reuters, upi or newsbytes.

Actually, Dow Jones sends 15 wires.  The typical load ranges from 1 to 4
megabytes/hour.  This is a great deal of news, more than most people want
to read.  Unless you are real speed reader (reading 12,000 words/minute),
you probably won't read it all.

The bulk feed is sold for a flat fee to a bulk of users, typically
about $30/month/user for 10-100 users, and $10/month/user for 100 to 1000
users.  A server is required (you don't want 88 megabytes/day on each user's
desk do you? :-).  We deal through several vendors who provide such servers
for an additional markup.  Some also provide access to other wire services.

This is real business news, including Wall Street Journal and (soon) the
New York Times.  This also includes local and international news wires.

The monthly feed is distributed back to the various providers.
 
> 2. What they see when they come to you is what you want them to see:
> -your archive of interesting background information
> -your back issues, which are out in the great wide open, instead of in a lib=
> rary
> - your way of looking at the world, editorially speaking.

Actually, we have several vendors who provide both interactive searching and
real-time flagging of articles that match your search criteria.  This is
called profiling.

Most corporate customers also keep databases on their local server.  Most
costomers keep about 30 days locally.

> What it ends up with is a multimedia happening of your choice,  presented
> in such a way that others enjoy their visit to you. The difference between
> a show, a commentary,  an "op-ed page" or a straight article on a subject
> will be blurred.

The combination of real-time and stored information does give you a very
different perspective on the news.  Especially since it is given in real-time.
You don't see a joint venture announcement in the context of a group of 
disasters, you see it in the context of your business, your competitors, your
customers, and your vendors.


For further information, E-mail me or call:
	Mike Pachter (609) 520-5260
	Chris Maloney (609) 520-4402
 

From jvncnet!marketplace.com!owner-online-news Mon Feb 28 10:20:29 1994