Subject: Realistic View of Retail in the Future From: SMSgt Calvin B. Stanford Date: Tue, 14 Feb 1995 12:30:01 -0600 (CST)
How the Web Was Won
Subject: Realistic View of Retail in the Future From: SMSgt Calvin B. Stanford Date: Tue, 14 Feb 1995 12:30:01 -0600 (CST)

Another interesting discussion!  I think it is difficult for us to imagine
what changes in technology will occur that will shape the future bartering
and trade in our world.  The concerns you express regarding the risk of
transactions involving electronic transfer of currency in the present day
Net are valid.  Our use of paper currency and documented credit
transactions allows people to maintain a significant amount of control
over the expenditure of personal funds.  Our current technology does not
provide individuals with enough absolute control and spontaneity to make
electronic transactions, or those described in your article, without
considerable risk or other limitations (delays, delivery, etc.)

The home shopping channels are a good example of this on a smaller scale.
This method of retail is doing very well, but still only accounts for a
small percentage of the overall market.  Home shopping requires effort on
the part of the consumer (dialing a phone, offering a credit card number,
waiting for delivery, etc.)

The ultimate shopping environment described in your futuristic view could
very easily exist in the near future as technology adapts to consumers
desires and evolves to a point where the effortless and safe exchange of
electronic cash between parties can take place.  I'm looking forward to
it! 

Cal Stanford
Temporarily Displaced Ballardite
Wichita Falls TX

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