Subject: Re: An example of online-advertising From: dowjone!rexb (Rex Ballard) Date: Wed, 6 Apr 94 10:29:37 EDT

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> From jvncnet!marketplace.com!owner-online-news Tue Apr  5 18:24:16 1994
> Date: Tue, 5 Apr 1994 13:29:33 -0500 (CDT)
> From: "Lori . Bravo" 
> Subject: Re: An example of online-advertising
> On Mon, 4 Apr 1994, Zvi Lando wrote:
> 
> > I agree that WWW has grown very much - what I am saying is that WWW is 
> > hyper-text, or supposed to be. The only problem is that us 98% of 
> > internet users who do not have slip cannot use the hyper-text. As such, I 
> > cannot see any advantage of WWW over Gopher. Or am I missing something here? 
At the moment, most users tend to view Internet as the global E-Mail.  This
is more of an "Easy Introduction".  In fact, each internet packet is E-Mail
that can be delivered electronically in less than 1 second.  The real power
of Internet Protocol is that it can "E-Mail" graphics, sound, and even
video in near-real-time to anywhere in the world.

The SMTP interface (The user application used to distribute this list) is
intended for controlled distribution.  It is an adaptation of the UUCP mail
implementation that preceded it.

Mail and "News" are two relatively primitive forms of internet application,
as is FTP and Telnet.  WWW, WAIS, and other "MultiMedia in Real Time"
applications are much better representations of what is possible with
the internet.

The capabilities of Internet protocol go beyond the capabilities of Lotus
Notes, or any of the "Enterprise Mail Systems" currently offered.  Enterprise
mail has it's place, but the overhead of Mail (Storage, bandwidth, ...) is
too high relative to hypertext linked references that can be stored at a
finite number of sites.  Sending 1 meg GIFs via Electronic Junk-Mail can
quickly fill up even an NT sized drive (1Gig) in only a few hours.  Sending a
hypertext notice, or inviting the user to visit your Mosaic Server in a
500 byte message will be noticed and eagerly acted on by recipients who are
actually interested in the product or service being "advertized".

One of the complaints about Prodigy's advertizing is that the system response
is so slow due to the "Glitzy Ads" that are sent across the bottom of the
screen.  A plain text display and a button covered with a 32x32 pixel Icon
could get a better result in a fraction of the bandwith.

> At my site we are connected to the Internet by Ethernet lines which run to
> an internet box.  We just telnet to the box from our desks.  I was able to
> install Winsockets on my pc and then Mosaic.  Works great!
> Of course, I can't get this running at home because Winsockets needs
> TCP/IP running to work, and won't work over a dial-up connection.
> I'm looking forward to the day I can run it at home, that's when things
> will really change for all of us!
> --Lori B.

Lori describes the classic problem.  Winsockets can be used at home by using
the SLIP packet drivers.  Most commercial TCP/IP implementations and most
UNIX implementations have slip.  The source is available via FTP.  There
is also the KA9Q package for DOS (Has anyone ported it to Windows yet?)

The commercial packages are much easier to configure and set-up.  Some
also support PPP as well as SLIP.  For multi-session terminal emulations
one can use SoftTerm from Softronics.  There is a shareware version available
which includes SLIP.  Paying the support fee adds other interfaces and
emulations.

Some companies let their employees dial-in to the corporate internet connection.
Several internet providers provide SLIP service for prices as low as 50 cents
an hour.

Downloads are available on Compuserve, Delphi, AOL and internet (use ARCHIE)
to find the server nearest you.


From jvncnet!marketplace.com!owner-online-news Tue Apr 26 13:20:21 1994
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