Subject: Re: 'What, Me Worry' about real estate classified online From: Steve Outing Date: Fri, 17 Jul 1998 10:52:42 -0600
How the Web Was Won
Subject: Re: 'What, Me Worry' about real estate classified online From: Steve Outing Date: Fri, 17 Jul 1998 10:52:42 -0600
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I wrote the following in my column, which prompted Vin Crosbie to 
start this thread:
>>Tony Marsella, vice president for classifieds at the Newspaper
>>Association of America (NAA), is adamant in his belief that the
>>Internet will not dramatically change how people go about buying a
>>house. It's "ludicrous," he suggests, to think that more than a tiny
>>percentage of people will walk into a real estate agent's office with a
>>list of homes found on the Internet and ask to be shown them. 

I need to own up to misquoting Tony on this. In a phone call this 
morning, he tells me that I misunderstood his statement. What he 
actually said, he tells me, is that it certainly is possible 
and likely that people will search Web real estate databases and walk 
into an agent's office with a list of several homes that they'd like 
to look at. But it's "ludicrous" to believe that except in a very tiny 
percentage of cases, that they will end up buying a house that they 
found through such a Web search. He thinks that this will be the same 
thing as a potential buyer circling a home ad in a newspaper and 
bringing it in to an agent's office: It's highly unlikely that the 
buyer will purchase one of those properties. It's Tony's assertion that 
in the vast majority of cases, that will just bring in the customer to 
the agent's office and the agent will help the buyer find the house 
he/she ultimately purchases.

Y'all might want to debate that point further. 

My apologies for confusing the issues with my misunderstanding of Tony's 
comments. 

--------------------------------------------------------------------------
Steve Outing                                   Planetary News
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Subject: Re: Online News Titles From: Steve Outing Date: Fri, 17 Jul 1998 10:1:23
How the Web Was Won
Subject: Re: Online News Titles From: Steve Outing Date: Fri, 17 Jul 1998 10:1:23
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