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>
>A month ago, we started comparing click-throughs for a client's banner and
>text link, both on the same page, with the banner at the top and the text
>link below the first screen.  To date, the text link is generating two
>times as many click-throughs as the banner. I could understand this if the
>banner wasn't relevant to the page's content, but in this case it is.

I intentionally do not look at banners. I skimmed over them before and now
that I have my graphics turned off, I often don't even know which companies
have banners.

But I have clicked links at the bottom of New York Times articles. Granted,
these are not ads but rather pointers to companies mentioned in the text.
But I would click on text links to advertisers as well if the products
interested me.

The very devices banner ads have used to grab my attention are the reasons
I ignore them. The irritation factor is so high the advertisers have one
strike against them already.

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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