References: 
Content-Type: text/plain; charset=us-ascii
Content-Transfer-Encoding: 7bit
List-Unsubscribe: 
Precedence: bulk
Status: O
X-Status: 

-----------> This message was posted to the ONLINE-NEWS list. <-----------

Vin Crosbie wrote:
> 
> -----------> This message was posted to the ONLINE-NEWS list. <-----------

> But, look, the cogent thread to this discussion is how newspapers, not real
> estate agents, will be effected by online classified ads. In Steve's column
> today, Kevin McCourt, Tony's NAA associate, correctly points out that
> newspapers, unlike Yahoo! and other online classified vendors, don't simply
> take ads but solicit ads. Newspapers employee staffs to solicit ads from
> real estate agencies, car dealerships, etc. This currently gives newspapers
> an ad inventory advantage over Yahoo! and other new competitors.
> 
> 
> p.s.: Michael Garber's vision appears to me to be the likely future. Markets
> tend towards maximum efficiency, particularly when technology is the
> lubricant. The question becomes how do newspapers play a role in that
> vision?
Thanks Vin

The vision that I am pushing is what newspapers need to understand if
they are to compete against the likes of YAHOO. There is a huge
misconception that Internet is an international media not a regional
one. That is why people see YAHOO as a threat. YAHOO cannot possibly
give the service that a local on-line news service can. Service is the
Key word here. That is what the paper sells not classified ads, not
banners. They sell the service that matches a house with a buyer and
brings together all needed parties to make the sale. These are all local
regional components and there is no better organization to provide the
common ground for bringing them together than the on-line news service.
This eventually will be automated to a high degree but at the present
time I see the realtor, the banker, the seller and the buyer as the
parties that have to be brought together. If the on-line service
facilitates this service people (the realtor, the banker, the seller)
will pay for it.

Break out of the classified ad paradigm. A house listing can have
photos, video, sound (birds singing in back yard), and this will produce
another kind of Realtor. He might be freelance or an extension of the
paper. His job would be to produce the site to sell the house. The only
thing he will not be able to do on-line is have the smell of a fresh
baked apple pie come wafting out of the monitor but he can include a
recipe so you could cook your own.

-- 
Michael S. Garber * click below for business card * Mexico Communicates
          -> http://www.tou.com/host/mgarber/buscard.html <-

->  ONLINE-NEWS uses Lyris mailing list software. http://www.lyris.com  <-
-> Change your list settings:  http://www.planetarynews.com/online-news <-
->   Online-News is archived: http://www.planetarynews.com/on-archive   <-
You are subscribed to online-news as: [rballard@access.digex.net]
To unsubscribe, forward this msg to leave-online-news-20155U@clio.lyris.net
SPONSOR: PR Newswire - http://www.prnmedia.com


From owner-weeklymailer@EGGSITE6.EGGHEAD.COM Fri Jul 17 19:09:36 1998
>From owner-weeklymailer@EGGSITE6.EGGHEAD.COM  Fri Jul 17 19:09:35 1998
Received: from eggsite6.egghead.com (eggsite6.egghead.com [204.160.201.16])
	by pony-2.mail.digex.net (8.8.8/8.8.8) with ESMTP id TAA03392
	for ; Fri, 17 Jul 1998 19:09:32 -0400 (EDT)
Received: from eggsite6 (204.160.201.16) by eggsite6.egghead.com (LSMTP for Windows NT v1.1a) with SMTP id <0.053A9580@eggsite6.egghead.com>; Fri, 17 Jul 1998 15:39:01 -0700
Received: from EGGSITE6.EGGHEAD.COM by EGGSITE6.EGGHEAD.COM (LISTSERV-TCP/IP
          release 1.8c) with spool id 5061123 for
          WEEKLYMAILER@EGGSITE6.EGGHEAD.COM; Fri, 17 Jul 1998 15:24:12 -0700
Received: from eggsite6 (204.160.201.16) by eggsite6.egghead.com (LSMTP for
          Windows NT v1.1a) with SMTP id <0.F35E3490@eggsite6.egghead.com>;
          Fri, 17 Jul 1998 15:24:12 -0700
Approved-By: professor@EGGSITE6.EGGHEAD.COM
Received: from is1039b (204.160.201.10) by eggsite6.egghead.com (LSMTP for
          Windows NT v1.1a) with SMTP id <0.6EBAD270@eggsite6.egghead.com>;
          Fri, 17 Jul 1998 15:20:29 -0700
X-Mailer: Mozilla 4.01 [en] (WinNT; U)
MIME-Version: 1.0
X-Priority: 3 (Normal)
Content-Type: text/plain; charset=us-ascii
Content-Transfer-Encoding: 7bit
Message-ID:  <35AFCF3F.B32C0A97@eggsite6.egghead.com>
Reply-To: Professor@EGGSITE6.EGGHEAD.COM
Sender: Professor@EGGSITE6.EGGHEAD.COM