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I was just reading about Broadcast.com's IPO. Here's the URL. This one
should be available at the NYTimes site for a week, at least.

http://www.nytimes.com/library/tech/98/07/biztech/articles/18broadcast.html

I'm wondering if there is really any downside for company founders when
taking an internet company public? Seems to me that even if the stock drops
if the company is unsuccessful, the founders will still have pocketed a
great deal of money. I guess if the stock collapses and they haven't been
able to sell any of their shares, then they will have made nothing. But
this seems unlikely.

Over the years I have read the literature on taking a company public. And
there were always the cautions that once you are public, you give up
considerable control.

But it today's market, that almost seems irrelevant. The goal seems less to
establish a company that will be around for 30 years than to make a killing
right now, the future be damned.

It is certainly is tempting. Seems like never has there been so many
opportunities for people to become overnight millionaires.

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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