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>I'm not exactly sure what you're getting at, but it seems as though
>you're suggesting that all one has to do is start up a company and
>issue an IPO. It's not *that* simple. Of all the Net-related new
>businesses started up in the half-dozen years, only a *tiny*
>percentage have reached the IPO stage.
>
>In the whole Net-enterprise game, there are still many more losers
>than winners -- a rule of thumb that works just as well for the Net
>as it does for, say, start-up restaurants.

I realize it isn't simple, but it's the best money-generating plan I've
seen so far. I'm beginning to think the key is to create a company that
investors like rather than worrying about long-term business strategy.
Seems to me that many companies are focusing on growth rather than
profitability and part of that is to generate a buzz that attracts investor
interest.

Suzanne


_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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