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>Henry Ford, (or Bill Gates) OTOH, might point out that the aggregator
>can afford to develop and implement systems and processes that no
>individual **small** shop can and then offer them at cost of
>shrink wrap plus pennies.  The minimum unit would have to support
>a real IS staff.
>

In general I support the principle of outsourcing. I think Josh Harris was
assuming that the really big content companies, such as ESPN, can afford to
develop their own in-house staffs and might want the control.

I suspect the question isn't whether or not Broadcast.com can find its
niche, but whether it can generate enough long-term sales to justify the
high stock prices.

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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