Subject: RE: Web Wait measurements From: "'Doc' Don Taylor" Date: Sat, 08 Aug 1998 12:56:04 -0400
How the Web Was Won
Subject: RE: Web Wait measurements From: "'Doc' Don Taylor" Date: Sat, 08 Aug 1998 12:56:04 -0400
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-----------> This message was posted to the ONLINE-NEWS list. <-----------

>> -----Original Message-----
>> From: David Hakala [mailto:dhakala@cyberweek.com]
>> Sent: Saturday, August 08, 1998 8:45 AM
>
>>From http://www.nytimes.com/library/tech/98/08/cyber/articles/08wait.html
>>
>> According to a report released Thursday by NetRatings, the
>> average home Internet user wastes just over nine minutes per
>> day, or 55 hours per year, waiting for Web pages to load--fully
>> 26 percent of all time spent on the Internet. Multiply that by a
>> conservative measure of 43.1 million Internet users in the U.S.,
>> and the grim total is 2.4 billion hours Web-wasted.

    I think one flaw of the study as reported is that it presumes people
sit idly by waiting for pages to load. By this standard people also
presumably spend a lot of time waiting for:

    o  Their computer to boot up
    o  Their email to be retrieved
    o  Their email to be sent

    I don't know about everyone else, but I don't sit here waiting while a
web page loads. Most often I review email and visit web sites during the
same time period. So while a page is loading, I pop over to my email
program (Eudora) and read some mail. I do that repeatedly throughout the
day, consequently I doubt I spend nine minutes waiting even in a month. I
find similar ways to occupy myself during the other periods of "potential
wait".

Doc



|                     Hampton Roads 2000 - USA                      |
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***         Member Virginia Peninsula Chamber of Commerce         ***



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