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>    I wouldn't say that it is a "great opportunity", but, I used to always
>be in a hurry, and found all that ever happened is "Murphy" made my life
>miserable. Now I am more often prepared, though bureaucracy still irritates
>me, to do something else when a) traffic jams, b) lines in stores are long,
>etc. I find having an alternative handily available seems not only to
>readuce Murhpy's impact, but also reduces my irritation and stress. Rather
>than getting more upset about something, and losing time, I get more done
>by rolling smoothly along to whatever else is available.

Given the choice--and I have a choice on the web--I don't go to places that
make me wait. Rather than accommodating slow downs, I avoid them.

For example, IBM was the official site of the Nagano Olympics. It had lots
of features, but it was slow and hard to navigate. I gave up going there.
Nando.Net was a faster source of results.

Similarly, as I have mentioned before, I now cruise the web graphics-free.
This decision was a direct result of the additional graphics being loaded
onto many sites, much of it ad-related. It is a very effective screen
against commercial messages. I personally don't have a problem with
commercial messages and am not trying to avoid them, per se. But when they
become obstacles, I will dodge them.

I don't really understand a defense of slow sites. Seems like they are a
problem any way you cut it, and the goal should be to find ways to speed up
data delivery. One way has been to improve hardware. But as we have seen,
software and content developers seem to be able to give us products which
overwhelm system improvements. Now if Microsoft could only give us updates
which add new features without demanding more storage space, speed, and
memory. Wouldn't that be a technological marvel? Similarly, wouldn't it be
great if websites could offer us more choice and more features without
bringing us slowdowns and some occasional security glitches?

Slow service seems to be perceived as slow service--advantages
notwithstanding. I haven't heard too many people defend customer service on
the part of cable companies as an acceptable trade-off for all those
wonderful TV programs we are offered.

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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