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Dear colleagues:
Aren't surveys a drag?
I'm a graduate student at American University, (Wash., D.C.), School of
Communications, and am also the on-line  editor of Education Week on the
Web. http://www.edweek.org.
My final paper at AU concerns ethical issues in on-line journalism.  I'd
like to learn how on-line editors are handling the questions raised by this
new medium. I've composed a short survey, containing 12  questions -- it
takes between 5-10 minutes (at
most) to fill out.
DIRECTIONS: (Please do not reply to the list.)
You can either take this survey by: 1) filling out the answers below and
sending them to: mccannjl@concentric.net;  or 2) go to:
http://www.concentric.net/~mccannjl/survey.htm and
fill in the blanks there.
I will assume you are willing to be quoted unless you let me know
otherwise.
The results will be posted at:
http://www.concentric.net/~mccannjl/results.htm after Sept. 1, 1998.
Thanks in advance to all those who choose to participate.
Here is the survey if you want to use e-mail
                                SURVEY OF ON-LINE
                                NEWSPAPER EDITORS
           Your Name:
           Your Title:
           Your Publication:
           E-mail address:
           Phone (+ area code) (optional):
           1. Does your site label "advertising" as such to distinguish it
from editorial
           content?
              .......... Yes
              .......... No
           2. Are readers made aware when sales from ad click-thrus result
in
           additional revenue for your paper (i.e., commissions)?
              .......... Yes
              .......... No
              .......... N.A.
           If yes, how do you make readers aware?
           3. How do you handle corrections? What about corrections to
archived
           articles?
           4. Do you tell readers when they are leaving your site (i.e.,
when they click
           on links that will take them to other sites)?
              .......... Yes
              .......... No
           5. Do you have any (formal or informal) policies governing what
you will or
           won't link to?
              .......... Yes
              .......... No
           If yes, what are they?
           6. Will you link to government or company press releases, for
instance?
              .......... Yes
              .......... No
           7 Will you link to a site that is controversial or that
encourages violence or
           engages in "hate talk," if such a link is germane to an article?
              .......... Yes
              .......... No
           8. If your site uses cookies, do you disclose that fact to your
readers?
              .......... Yes
              .......... No
              .......... N.A.
              .......... Don't know
           9. Do you allow advertisers to "sponsor" entire pages or sections
of your
           site?
              .......... Yes
              .......... No
           10. If so, are such pages or sections clearly marked?
              .......... Yes
              .......... No
           11. Finally, what, if any, do you consider the main ethical
problems facing
           on-line newspaper editors?
           12. Please feel free to add any other comments:
Thanks!





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