Date: Wed, 12 Aug 1998 16:19:18 -0700
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-----------> This message was posted to the ONLINE-NEWS list. <-----------
At 05:42 PM 8/12/98 -0400, Vin Crosbie wrote in response to Suzanne:
>-----------> This message was posted to the ONLINE-NEWS list. <<-----------
>.
>
>Suzanne:
>
>I sincerely appreciate your fascination about capital markets and capital
>formation, but what has all this specifically have to do with online
>publishing -- this discussion list's chartered topic?
I think it's got a lot to do with online publishing myself because it shows what business models various companies are exploring which in turn impacts us all. Hence I think Suzanne's on the right track with her interest in capital markets. For example, InfoSeek acquired Quando today and its stock soared because there was a business model beyond banner ads, namely comparative shopping.
>
>BTW, successful websites don't have to pay or force consumers to visit. How >about an IRS site that everyone has to visit and it could be sponsored by IBM, >Procter & Gamble, and the like.
I dunno about that. It looks like Cybergold, which pays people to view ads, is still going strong with a number of partners, investors and sponsors. And the sponsorship model has worked for a number of companies, especially as part of a more general campaign. For example, IBM paid about $300K to sponsor the two-week-long Deep Blue chess tournament conference on Electric Minds. I could easily see the financial community getting involved sponsoring discussions of personal finance and/or an IRS site.
>
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Jo Ann Mandinach JoAnn@NeedtoKnow.com
Need To Know
Information Solutions
http://www.needtoknow.com
650 329-8655 Fax 650 329-8583
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