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The question:
Given the talk about media convergence and the future look of =
newspapers, what will be the role of the editor and reporter and what =
skills will they need to be relevant employees in the interactive media? =
I see job postings for "online producer." Will editors and reporters =
need to expand their skills to include more technological skills?

I'll go first:
I believe more newspaper companies will realize they are information =
companies. The organization of information companies will necessarily =
include more programmers and systems folk and let the journalists be =
journalists. I think it's important for journalists to understand the =
value of telling their stories through various media and how those media =
will work together online, but I don't think the journalist needs to =
know how to make those things work together (i.e. produce the product). =
The journalist might have to learn how to shoot video, which appears to =
be a no-brainer for those of us with video cameras. The journalist also =
might have to learn how to use a digital camera which is really no =
different than using a regular camera. And audio is captured with a tape =
recorder. I don't think the fundamental skills of a journalist (a =
story-teller) will change.

Thoughts?

I'll use this discussion as the basis for a presentation I've been asked =
to give at an editorial retreat Aug. 22. Thanks in advance for your =
input.

--Kathy Keith
*************************************************************************=
******
Pennsylvania Newspaper Publishers' Association
2717 N. Front St.
Harrisburg, PA 17110
717/234-4067, ext. 248
www.pnpa.com
www.pa-today.com
www.america-east.com
www.newmediaworld.com

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The question:
Given the talk about media =
convergence and the=20
future look of newspapers, what will be the role of the editor and =
reporter and=20
what skills will they need to be relevant employees in the interactive =
media? I=20
see job postings for "online producer." Will editors and =
reporters=20
need to expand their skills to include more technological =
skills?
 
I'll go first:
I believe more newspaper companies will realize they =
are=20
information companies. The organization of information companies will=20
necessarily include more programmers and systems folk and let the =
journalists be=20
journalists. I think it's important for journalists to understand the =
value of=20
telling their stories through various media and how those media will =
work=20
together online, but I don't think the journalist needs to know how to =
make=20
those things work together (i.e. produce the product). The journalist =
might have=20
to learn how to shoot video, which appears to be a no-brainer for those =
of us=20
with video cameras. The journalist also might have to learn how to use a =
digital=20
camera which is really no different than using a regular camera. And =
audio is=20
captured with a tape recorder. I don't think the fundamental skills of a =

journalist (a story-teller) will change.
 
Thoughts?
 
I'll use this discussion as the basis for a =
presentation I've=20
been asked to give at an editorial retreat Aug. 22. Thanks in advance =
for your=20
input.
 
--Kathy Keith
****************************************************************=
***************
Pennsylvania=20
Newspaper Publishers' Association
2717 N. Front St.
Harrisburg, PA =

17110
717/234-4067, ext. 248
www.pnpa.com
www.pa-today.com
www.america-east.com
www.newmediaworld.com