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>Some key findings:
>
>-- Linking commerce to content is crucial to success. One media Web site
>reports clickthrough rates of better than 50 percent when the context tie-in
>is effective.

Banner advertising was never the right approach to maximize marketing
effectiveness on the internet. But it has been nearly impossible to get
anyone to accept that fact until now.

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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