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 >> One media Web site reports clickthrough rates of better
 >> than 50 percent when the context tie-in s effective.

>Banner advertising was never the right approach to maximize
>marketing effectiveness on the internet.

That *may* be the case, but it also seems like you're saying banner advertising can't be context-sensitive. That's not the case.

I know we have a different opinion on one thing! I seem to *always* notice banner ads (when they appear in the initial view of a web page), while you've mentioned a few times that you rarely notice them. On the other hand, I rarely notice ads in print. Does that mean we'd cancel each other out in a usability study? :-)

Regards,
SRB


 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
 Steven Bonisteel                                      P. 613.531.4764
 Kingston, ON                                          F. 613.545.9148 
 steveb@typecast.com



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