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>The trouble is that websites are comparatively lousy media for creating
>brand awareness. Temporal media, such as television and broadcasting are
>clearly better for creating brand awareness. A broadcast audience is forced
>to see or hear an interstitial advertisement. But online users can easily
>avoid looking at banner ads or even turn them off (as Suzanne does). Even
>print is a superior medium for creating brand awareness, because its ads are
>permanent, portable, and can be much larger than simple banners.

This is pretty much what I was trying to say. Why do with the internet what
broadcast and billboard advertising already does?

Granted banner advertising can be made context-specific, but so far it has
not as effective as other marketing communication techniques available. If
I am trying to decide how to spend my advertising dollars, I will spend
them on what works best for me.

I recently read an article talking about the limitations of banner
advertising, but I haven't been able to find it yet to post to this forum.
I did find this one, however, which mentions a few issues facing the
industry.

http://www.nypost.com/business/4622.htm

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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