Subject: FYI: Forrester on online ad spending From: Steven Bonisteel Date: Wed, 19 Aug 1998 14:45:28 -0400
How the Web Was Won
Subject: FYI: Forrester on online ad spending From: Steven Bonisteel Date: Wed, 19 Aug 1998 14:45:28 -0400
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"Steady growth in the world's on-line population and the arrival of
mainstream advertisers will push *global* spending for on-line
advertising to more than $15 billion in 2003, according to a new
Report from Forrester Research, Inc."

"Forrester estimates that U.S. spending for Internet ads will grow
from $1.3 billion in 1998 to $10.5 billion in 2003. Despite this
eightfold increase, the U.S. share of the worldwide market will
decline from 87% in 1998 to 70% in 2003."

See:

  http://www.forrester.com/press/pressrel/980819.htm
  


 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
 Steven Bonisteel                                      P. 613.531.4764
 Kingston, ON                                          F. 613.545.9148 
 steveb@typecast.com




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