Subject: How to gracefully re-brand From: Melody Winnig Date: Thu, 20 Aug 1998 03:56:47 -0500
How the Web Was Won
Subject: How to gracefully re-brand From: Melody Winnig Date: Thu, 20 Aug 1998 03:56:47 -0500
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An online newspaper we are working with here is in the process of
consolidating the existing sub-brands of their online service under an
overall umbrella branding. Do any of you have wisdom to share about
branding transitions online? How do you not confuse and lose readers? Do
you keep both brands going for a certain time? 
Can you suggest any good/ or bad examples of branding transitions online?
Thanks much,
Melody
 

Melody Winnig * mwinnig@tiac.net *
Electronic Publishing Group * 508-358-2207  

"The sunbeams stream forward, dawn boys, with shimmering shoes of yellow."
                                               Mescalero Apache Song
                              -> ONLINE-NEWS uses Lyris mailing list software. http://www.lyris.com <- -> Change your list settings: http://www.planetarynews.com/online-news <- -> Online-News is archived: http://www.planetarynews.com/on-archive <- You are subscribed to online-news as: [rballard@access.digex.net] To unsubscribe, forward this msg to leave-online-news-20155U@clio.lyris.net SPONSORS: Email Publishing - http://www.emailpub.com Knight Ridder Real Cities - http://www.realcities.com From fathersmanifesto@yahoo.com Thu Aug 20 16:03:49 1998 >From fathersmanifesto@yahoo.com Thu Aug 20 16:03:49 1998 Received: from cnj.digex.net (qlYBsVTekvXHY@cnj.digex.net [205.197.245.176]) by pony-1.mail.digex.net (8.8.8/8.8.8) with ESMTP id QAA05516 for ; Thu, 20 Aug 1998 16:03:44 -0400 (EDT) Received: from send102.yahoomail.com (send102.yahoomail.com [205.180.60.90]) by cnj.digex.net (8.8.8/8.8.8) with SMTP id QAA22342 for ; Thu, 20 Aug 1998 16:03:39 -0400 (EDT) Message-ID: <19980820184012.16686.rocketmail@send102.yahoomail.com> Received: from [128.195.178.49] by send102.yahoomail.com; Thu, 20 Aug 1998 11:40:12 PDT