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An online newspaper we are working with here is in the process of
consolidating the existing sub-brands of their online service under an
overall umbrella branding. Do any of you have wisdom to share about
branding transitions online? How do you not confuse and lose readers? Do
you keep both brands going for a certain time? 

Can you suggest any good/ or bad examples of branding transitions
online?

Thanks much, 

Melody

  




Melody Winnig * mwinnig@tiac.net * 
Electronic Publishing Group * 508-358-2207   


"The sunbeams stream forward, dawn boys, with shimmering shoes
of yellow."
                                              
Mescalero Apache Song
                              


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