Sender: Rick Ellis 
To: online-news@planetarynews.com
Message-ID: 
MIME-Version: 1.0
Content-Type: text/plain; charset=ISO-8859-1
Content-Disposition: inline
List-Unsubscribe: 
Reply-To: Rick Ellis 
Precedence: bulk
Content-Transfer-Encoding: 8bit
X-MIME-Autoconverted: from quoted-printable to 8bit by pony-1.mail.digex.net id UAA08359
Status: O
X-Status: 

-----------> This message was posted to the ONLINE-NEWS list. <-----------

>Now there are many content providers out there that are businesses hiding
behind >the content. For example, one site has some wonderful gardening
information, but >it directs readers to its company store to buy seeds,
etc.  Another offers video of >hundreds of golf courses, but it is actually
a travel agency.   If you  agree to add >such a site to your site, where do
you put the link? Is it editorial, or is it advertising? >I've worked very
hard to keep advertising and editorial separate on our site. Lately, I
>seem to be inundated with offers of such "content" and I've just  had to
look at each >one carefully before kicking it over to our sales manager.

I can give some perspective from the selling side of syndication...

I'm beginning to self-syndicate my tv pieces, and after talking to several
editors, opted to create my own web site--one that doesn't any sort of
online sales and one that doesn't have an agenda other than trying to
reinforce my "brand" name.  I'm not attempting to "sell" anything to
visitors, which brings down the stress level for my potential markets. It's
being set up similar to the way that AP is set up with some news sites. If
a visitor to your site sees a story headlined, "Roseanne Screams At Leno
During Interview", a click may bring up the story on your site, or it may
be linked directly to my site.

And other than a couple of discreet banner ads, my entire site is just tv
stuff. And so far, it seems to be an approach that is a bit more palatable
to the average editor. 

But it's certainly a problem, and one of the reasons why you see so many
sites carrying the same few wire stories. When you work with an established
media giant, you know what you're getting into. On the downside, you're
paying extra, and you end up running the same piece as 100 other news
sites

Rick Ellis

->  ONLINE-NEWS uses Lyris mailing list software. http://www.lyris.com  <-
-> Change your list settings:  http://www.planetarynews.com/online-news <-
->   Online-News is archived: http://www.planetarynews.com/on-archive   <-
You are subscribed to online-news as: [rballard@access.digex.net]
To unsubscribe, forward this msg to leave-online-news-20155U@clio.lyris.net
SPONSORS: Email Publishing - http://www.emailpub.com
Knight Ridder Real Cities - http://www.realcities.com


From LHanawalt@aol.com Thu Aug 20 22:50:09 1998
>From LHanawalt@aol.com  Thu Aug 20 22:50:09 1998
Received: from mx02.netaddress.usa.net (mx02.netaddress.usa.net [204.68.24.139])
	by pony-2.mail.digex.net (8.8.8/8.8.8) with SMTP id WAA23551
	for ; Thu, 20 Aug 1998 22:50:08 -0400 (EDT)