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In light of current discussion, this should prove pretty interesting:

Web Design Guru Predicts Demise of Site Banner Ads
http://www.pcworld.com/cgi-bin/pcwtoday?ID=7862

Expert: Most Web ads--especially banner ads--don't work.

by Margret Johnston,
IDG News Service
August 20, 1998, 4:22 p.m. PT

WASHINGTON, D.C. -- Advertising on the Web, especially banner ads that add
to download time, is failing on most Web sites and eventually will be
replaced by a micropayment system, author and former Sun Microsystems
engineer Jakob Nielsen predicted on Thursday.

Even professionally designed banner ads with appealing graphics and colors
are often ineffective because there's been too little consideration given
to the content that's behind them, Nielsen said in his keynote speech at
the Software Development '98 conference here this week.
Bob James
Associate Producer - TheStreet.com
http://www.thestreet.com
Creator - WebJournalist & The Asian Adventure
http://www.webjournalist.com
http://www.iac.co.jp/~bobj

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