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>The Internet is not TV. It never will be I don't care how fast things get.
>People with Internet have choice and the choice will be to go where they get
>service or can get something done. The Web may one day complement TV in that
>the TV delivers the AD and then directs you to where on the Internet you can
>sign up for the service, buy the product or read more about it. But
>banners are
>dead and the main reason is they direct people to a place that does
>nothing for
>them. You only have to click on a few to learn that leason.

The article did mention that. I don't think anyone talking about internet
advertising is talking about static advertising where there is no input
from the user. But this article did mention that they wanted bigger, more
complex ads. I suspect broadcast video will be incorporated into the
presentations. But I can also see game playing and other interactive
formats.

Suzanne

_____________________________________
Suzanne Lainson
SportsTrust
Marketing: Integrated/Sports and Event/Online
P.O. Box 2071     Boulder, CO 80306
303 473-9884
slainson@sportstrust.com
_____________________________________
For a free subscription to SPORTS NEWS YOU CAN USE, send me an email.
For a free subscription to THE CREATIVE ATHLETE, send me an email.
http://www.sportstrust.com/sportstrust



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