Subject: Re: using market research From: "Eric Meyer" Date: Wed, 23 Oct 1996 22:01:21 -0500
How the Web Was Won
Subject: Re: using market research From: "Eric Meyer" Date: Wed, 23 Oct 1996 22:01:21 -0500
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At 16:46 on 23 Oct 96 , Jon Franklin wrote, in part:

> But all the studies I know of are based on what people
> say they would do....

Not all of them. I've done a few that use experimental data 
and theoretical reckoning instead of surveys for precisely 
the reason that you cite -- which, by the way, I think is 
very valid.
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