Subject: Re: using market research From: slainson@rmii.com (Suzanne Lainson) Date: Fri, 25 Oct 1996 11:44:27 -0600
How the Web Was Won
Subject: Re: using market research From: slainson@rmii.com (Suzanne Lainson) Date: Fri, 25 Oct 1996 11:44:27 -0600
Sender: owner-online-news@planetarynews.com
Precedence: bulk
Status: O
X-Status: 


>Chief executives do things for chief executive reasons, and people who
>support them are expected to fall into line.  That is to say, justify the
>decisions made.  The idea that these decisions are rational is part of the
>justification process.  Market research is one of many tools that serve
>this end.

Boy, do I know that. Often research is only done to generate numbers to
validate a decision that has already been made.

Suzanne

Suzanne Lainson         SportsTrust             Integrated Marketing
slainson@rmii.com       P.O. Box 2071           Sports and Event Marketing
303 473-9884            Boulder, CO 80306       Online Marketing
For a free subscription to "Sports News You Can Use," send me an email.


+---------------------------------------------------------------------------+
Posted to ONLINE-NEWS. Made possible by Nando.net - http://www.nando.net

From owner-online-newspapers@nando.net Fri Oct 25 21:39:52 1996
Received: from parsifal.nando.net (root@parsifal.nando.net [152.52.2.7]) by cnj.digex.net (8.6.12/8.6.12) with ESMTP id VAA04331 ; for ; Fri, 25 Oct 1996 21:39:52 -0400
Received: (from root@localhost) by parsifal.nando.net (8.7/8.6.9) id UAA20963 for online-newspapers-outgoing; Fri, 25 Oct 1996 20:37:03 -0400 (EDT)
Received: from server.indra.com (server.indra.com [204.144.142.2]) by parsifal.nando.net (8.7/8.6.9) with ESMTP id UAA20951; Fri, 25 Oct 1996 20:36:58 -0400 (EDT)
Received: from indra.com by server.indra.com (8.7.6/Spike-8-1.0)
	id SAA10027; Fri, 25 Oct 1996 18:35:49 -0600 (MDT)
Received: from netcom9.netcom.com by indra.com (8.8.0/Spike-8-1.0)
	id SAA18240; Fri, 25 Oct 1996 18:35:49 -0600 (MDT)
Received: from [199.35.204.178] (den-co5-18.ix.netcom.com [199.35.204.178]) by netcom9.netcom.com (8.6.13/Netcom)
	id RAA19595; Fri, 25 Oct 1996 17:35:36 -0700
X-Sender: outings@ix.netcom.com
Message-Id: 
Mime-Version: 1.0
Content-Type: text/plain; charset="us-ascii"
Content-Transfer-Encoding: quoted-printable
To: online-news@planetarynews.com, online-newspapers@planetarynews.com