Subject: Re: using market research From: slainson@rmii.com (Suzanne Lainson) Date: Fri, 25 Oct 1996 11:44:27 -0600
How the Web Was Won
Subject: Re: using market research
From: slainson@rmii.com (Suzanne Lainson)
Date: Fri, 25 Oct 1996 11:44:27 -0600
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>Chief executives do things for chief executive reasons, and people who
>support them are expected to fall into line. That is to say, justify the
>decisions made. The idea that these decisions are rational is part of the
>justification process. Market research is one of many tools that serve
>this end.
Boy, do I know that. Often research is only done to generate numbers to
validate a decision that has already been made.
Suzanne
Suzanne Lainson SportsTrust Integrated Marketing
slainson@rmii.com P.O. Box 2071 Sports and Event Marketing
303 473-9884 Boulder, CO 80306 Online Marketing
For a free subscription to "Sports News You Can Use," send me an email.
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