Rex Ballard - Director of Electronic Distribution
	http://cnj.digex.net/~rballard

On Tue, 5 Nov 1996, Bala Pillai wrote:

> Am just wondering if any of you have considered or already licenced Reuter
> News for your community (geographical or special interest) web sites.
> 
> For reference do have a look at:-
> 
> http://www.online.reuters.com/home.html
> 
> I'm not sure of the economics of it..i.e. will the increase in hits on the
> web-site justify the $ paid to Reuters for the service..probably down the
> road..but how about now?

Brokers have begun taking up this model quite aggressively.  It's a rather
novel concept.  The advertizer buys content with which to lure users into
viewing his ads.

If a broker gets $35/trade and hot news flashes trigger 100 trades/hour,
the content just became a $3500/hour money machine.

How about real-estate brokers? Bankers?  Fashion merchindisers?  Imagine
having a custom publication with content tailored for readers who actually
want to read your advertizing.

> Anybody thought of translating it for a foreign language site?

Check with Rueters.  There may be restrictions.  It could also be a great
sell-back product (translate, ship output back to Rueters, let them
distribute - you get standard rates (about $10-$50/kilobyte of text
depending on your timliness - every second counts.).

> cheers../bala
> 
> bala pillai
> bala@apic.net
> 
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