Subject: Re: a new business model for print From: Alex Balfour Date: Wed, 06 Nov 1996 17:38:05 +0000
How the Web Was Won
Subject: Re: a new business model for print From: Alex Balfour Date: Wed, 06 Nov 1996 17:38:05 +0000
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>To prove this - here's a completely new business model for online
>newspapers to think about, which started by examining what real people
>are doing online...they are printing your pages!!!
>
>-65% of users print/save pages at least several times per week (5th GVU
>WWW study)
>-55% of users print off/save (Motorola Internet survey)
>-piles of emails and web page print outs (desks around me)

Could this be anything at all to do with a certain, er, UK broadsheet
newspaper's plan to do exactly this, in production at the moment? Or is this
just a happy coincidence? There's a big market in the international hotel
industry for starters.

>So why doesn't the newspaper industry take the initiative - and create
>this new industry which plays to their strengths and the needs of real
>people. 

See above. Not only is this happening now, but it has been happening for
some time (remember Compuserve's Journalist (as I think it was called))?

Alex 
______________________________________________
                                  Alex Balfour
           19 Mysore Road, London, SW11 5RY, UK.  
   tel:+44 171 924 2325, fax: +44 171 207 4889 (ring first)
         email:mysore@dircon.co.uk, balf@well.com
             http://www.users.dircon.co.uk/~mysore
______________________________________________

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