Subject: Re: Advertising on Individual's Web server From: R Ballard Date: Wed, 12 Apr 1995 19:56:48 -0400 (EDT)
How the Web Was Won
Subject: Re: Advertising on Individual's Web server From: R Ballard Date: Wed, 12 Apr 1995 19:56:48 -0400 (EDT)
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On Tue, 11 Apr 1995, Scott R. Carter wrote:

> 
> 
> On Mon, 10 Apr 1995, Dan Pacheco wrote:
> > 
> > I'm just waiting for something like Yahoo (a popular WWW index) 
> > to appear that has a news section with links to all that day's 
> > headlines ... all from different newspapers.  Because of the 
> > structure and tradition of the Web, no one can stop you from 
> > including hyperlinks to someone else's content.  
> --> The owner of such a home page has no obligation to pay for the 
> --> right to include a link.  He could even organize the links into 
> > a news layout that makes them appear to be original.
One thing you can do is recompile your HTTP server and keep statistics of 
the IP logins.  You can also add authentication.  Send frequent users an 
offer to bill directly.  Netscape servers (The $25,000 jobs) can be 
configured for third party billing.  After the Listen() returns, send
the authentication request (Kerberos) to the kerberos authenticator of 
your/their choice, giving the IP Address and Port ID.  If you get back a 
valid ticket, you're doing business.  Patches for this are available from 
fv.com (don't remember the directory).  For a few bucks they even collect 
the payments (Via Mastercard) and wire you a "check" via EFT.

> I've always wondered if this were true from a legal standpoint. Can
> a company prevent you from establishing a link directly to a page
> containing headline news claiming it would amount to copyright 
> infringement?  You might be violating a redistribution clause.
When you turn on authentication, someone must send you a valid 
authentication request.  This can be either the "referring host" or the 
client.  Either one means you're going to be paid.

> What about the case where a company creates a comics page and
> makes an inline image reference directly to the GIF for Dilbert?  The 
> comic now APPEARS to be part of the content of the comics page. The 
> company maintaining the comics page is not STORING the GIF file 
> on their server, only a reference to it.

If the New York times pays $100,000 for Dilbert and 5,000 people read it, 
is there any difference between that and collecting $20/user/year for the 
people you know are reading it?  You can also plug in your ad :-).


> Scott Carter

	Rex Ballard


From rballard@cnj.digex.net Mon Apr 17 17:47:33 1995
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