Subject: Re: Will Publishers Resist Per-Page? From: R Ballard Date: Wed, 19 Apr 1995 19:17:58 -0400 (EDT)
How the Web Was Won
Subject: Re: Will Publishers Resist Per-Page? From: R Ballard Date: Wed, 19 Apr 1995 19:17:58 -0400 (EDT)
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On Thu, 13 Apr 1995, Michael Cassidy wrote:

> At 11:39 PM 4/12/95, meyer@newslink.org wrote:
> I can't believe people willing to buy stories from people they don't know;
> and I doubt I would be willing to pay for a story that has appeared
> already. If this was a viable option many news groups would be charging
> money -- all those opinions, all that untaped gold. Even if you do not know
Dow Jones and Mead have been mining gold for years.  A quoted article 
from a reputable source can help you win an argument, or win a sale.

Stop thinking like a producer and think like an information consumer.

People love:
	Gossip - National Enquirer or Usenet - its a cash cow.
	Win Arguments - I'm right, the Wall Street Journal says so.
	Get What you want - consumer reports, OAG, S&P Stock Reports...
		Who can you trust for reliable information.
	Shopping - When the advertizing is what YOU want, throw out the
		rest of the paper.
	Bargaining - Where can I get the best price.
	Negotiating - How badly does he need my cooperation.
	Closing Sales - Endorsements from reputable sources.  Insurance 
		agents watch the News Wires to be the first to have 
		claims adjusters at the scene.  They can show the clippings
		of their adjuster at the Hollywood Quake Site for months.

> Mike Cassidy

	Rex Ballard


From rballard@cnj.digex.net Wed Apr 19 19:40:08 1995
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