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Steve,

Many on-line publishers are skittish about giving their subscription rates
let alone their ad rates.

Dow Jones charges $300/product (Average $2400/user/month) for Telerate
		  $30/user/month for Internet(Wais) and Sattellite (Mainstream).

Standard & Poor's runs $4000-$10/user/month.

When one starts talking 35,000 users, we can "settle" for $3 million/year.

Not everyone has to read every story, but each one should get at least 
one story worth $2 each week.  Considering our customers (Investors, 
Brokers, Insurance, Marketing, Management, Accountants, and Lawyers) it's 
a No-Brainer.

Wall street journal ads are the same way.  If you buy 100 full page 
ads/year, they can give you a real BARGAIN (a few million).  They will
even remind columnists of this when they right glowing endorsements of 
the internet (AOL, Prodigy, and Compuserve buy big ads, MIT does NOT).

	Rex Ballard


From rballard@cnj.digex.net Wed Apr 26 23:45:52 1995
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