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On Thu, 20 Apr 1995, John Van Zwieten wrote:

> 
> >Rosalind Resnick is right both that this effort may be starting a bit late 
> >and that there remains a lot more to be done if national advertising is to be 
> >attracted to online newspapers. The New Century Network, at best, may create 
> >a defacto national SAU for online newspapers. At worst, it is a circling of 
> >old media wagons on a threatening New Media frontier.
> 
> YES!!!
> 
> This NCN is more than a year behind infinet which had pretty much the same 
> idea and made it happen quickly.  I just got an e-mail talking about 
> infinet signing up CBS to provide internet connects for all affiliates.  
> These will be directly competative with NCN.  They will have a serious 
> head start and plenty of time to sign up new users.  

I think one of the big factors may be that advertizers who have 
established a WEB exposure are getting a very good return on their 
investment.

> This newspaper bunch has never made anything happen quickly.  This is another 
> reactive response to the continued errosion of the share of mind that 
> newspapers hold.

It may be a simple issue of having to face the fact that advertisers are 
spending less money on print ads and more on WEB ads.  I was astonished 
to see that buttons (1 column/line) could go for as much as $7,000/week!

It certainly creates an urgency to get a popular (35,000 hits/day) home 
page!  Even a niche of 2,000 hits/day of investors would make S&P raise 
eyebrows.

> John

	Rex Ballard


From rballard@cnj.digex.net Tue May  2 19:32:14 1995