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On Thu, 27 Apr 1995 telematrix.com@199.224.7.11 wrote:

> We've recently introduced an on-line discount bookshop and periodical 
> section,specializing in computers and communications. We get 45,000 hits a 
> month, mostly from hi-tech companies, yet we haven't sold one book or journal.
> 
> Can anyone give me an idea as to what is wrong?

For your web presentation to result in orders, you must structure it to:
	Establish a relationship between you and customer.
	Determine the customer's "hot button".
	Qualify the customer completely
	Overcome objections.
	Trial Closes.
	Puppy-dog close (take it home, try it out, we'll bill you in 30 days).
	Convenient payment terms (I don't want to have to phone you to buy 
	via net)

I tried connecting to the URL below and got:

Error 404

Not found - file doesn't exist or is read protected [even tried multi] 

> Mark Endelman, Executive Director, International Telecom Center
> (http:\\www.telematrix.com)

From rballard@cnj.digex.net Mon May  8 02:32:11 1995