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The strange thing is, it is likely that much of the web browsing is much 
like the entire sales approach.

The sales person starts by asking very general questions like "What are 
you looking for".  This would be where WAIS, LYCOS, and the other search 
engines would come in.

Then you would have the narrowing questions.  "What color, what size",
which is where gopher, indexes, and "menu lists" would reside.

After that, you would have the content where you actually start taking 
actions, like filling out order forms.

Finally, you have the commitment or close, where the user enters their 
card/account number and enters the "order" key.


	Rex Ballard
	Standard & Poor's/McGraw-Hill
	Opinions expressed do not necessarily reflect
	the Management of the McGraw-Hill Companies.



From rballard@cnj.digex.net Thu May 11 23:12:24 1995