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One shouldn't boycott CBS, one should use a tactic that has been used by 
women since the early 1960's.  Quite simply, watch the show, and notify the
sponsors that you are concerned about their appearant support of persecution
of males solely on the basis of their Gender.

Don't forget to include a list of corporate sponsors who did not 
endorse/fund the show, and provide similar services.  If Ford and GM 
sponsor the show, suggest that men be more inclined to buy Chrysler Products.
Remember the Lou Grant/Kimberly Clark campaign over El Salvador and Ed Asner.
It didn't get the show canceled, but people quickly started paying attention.

Finally, don't forget the list of sponsors who can be thanked for NOT 
sponsoring sexist (anti-male) rhetoric.

In the domain of creating a united front, the focus should be on sexism - 
cultural definitions of roles and responsibilities based on stereotypes.
The compulery slavery of male as "money machine - who deserves to pay 
the ex-wife and her boyfriend to take care of the children he is never
allowed to see - especially since he spent all that time training and 
working instead of dropping out of high-school and collecting disability 
for the back injury he got 15 years ago trying to lift a buick while 
drunk - as a father he was negligent - RIGHT".

Is that any more legitimate than expecting the woman to be a "housewife"
who raises the children all by herself, and wears heels and skirts in the 
kitchen and is "ready for love" when daddy (Danny Thomas, Robert Young, 
or Dick VanDyke) comes home?

	Rex Ballard
	Standard & Poor's/McGraw-Hill
	Opinions expressed do not necessarily reflect
	the Management of the McGraw-Hill Companies.



From rballard@cnj.digex.net Sun Dec 17 05:00:03 1995
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