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	Rex Ballard - Director of Electronic Distribution
	Standard & Poor's/McGraw-Hill
	Opinions expressed do not necessarily reflect
	the Management of the McGraw-Hill Companies.
	http://cnj.digex.net/~rballard


On Mon, 1 Jul 1996, S. Finer wrote:

> Shouldn't wired pay Steve Outings for this kind of promo?  and didn't we
> discuss this topic to death about a year ago, too?  

Royalty distribution is still a bit new in web-land.  We should probably
be paying steve for the use of his server (we post out of our vanity,
right?).  Steve has a commercial list that he sells for $400/year (about
right Steve?).  And quoted material should be compensated when it is
redistributed.

How?  There's the rub.  If the recipients of my "kismet" postings (look
for the word "kismet" in the article body of the online-news archives
from March 1993 to August 1995.  It's the "Gold") paid me 1% of the
revenue they have derived from the suggestions given, I'd be very wealthy
right now.  Instead I'm very philanthropic (to the tune of $10 million).

> we are being solicited to put our unremunerated content onto their site so
> they can sell ads............cheeky, no?

Actually, it's a sensible and common practice.  The great thing about
online-news is that it can be a dialogue.  In fact, it sometimes can be a
liability.  If I see a sponsor's by-line, and slam that sponsor in my
response, it might hurt sales (or better yet, increase them).

When someone posts and opinion, they want to return to see who responded
to their opinion.  Sometimes they become "news-junkies" (like me :-).

It's a great way to build regulers.  Articulate writers who can manage
this media can actually be circulation builders.

> On Mon, 1 Jul 1996, Roderick Simpson wrote:
> 
> > There's a debate going on that I thought everyone here would be interested in:
> > 
> > Mark Stahlman thinks the Web's commercial publishing ventures will largely
> > die off by the end of this year. Chip Bayers wrote the notorious story "The
> > Great Web Wipeout" as satire on the 'death of the Web' meme.

I tried to post, but I couldn't remember my password and login (one of the
hazards of having too many registered subscriptions.

> > The two begin a two-week long debate today on Wired Online's...........
> 
> [snip]
> 
> 
> +---------------------------------------------------------------------------+
> This message was posted to ONLINE-NEWS. http://www.planetarynews.com/o-n.html
> 
Rex



From rballard@cnj.digex.net Tue Jul  9 21:53:38 1996
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