Subject: Re: A new thread: 10 myths of online publishing From: Milwnews@aol.com Date: Fri, 30 Aug 1996 02:24:27 -0400

Sender: owner-online-news@marketplace.com
Precedence: bulk
Status: RO
X-Status: 

In a message dated 96-08-30 00:14:21 EDT, meyer@newslink.org (Eric K. Meyer)
writes:

<< #9 Community builds loyalty.
 
    Rather, the reverse is true. Again, advertisers have come to 
    understand that content -- not disnonace reduction -- 
    is the key to online success. Yet editorially we are mired in 
    creating little boxes on the cyber-hillside into which we can all 
    gather and engage in ticky-tacky conversation. (Apologies to 
    Mellencamp.) 
  >>
And to Pete Seeger, who predated Mellencamp with these song lyrics.  But this
one, Eric, may really depend on a better definition of community within the
context of content.  If community is a chat forum, well, that's one thing.
 If it's loyalty to a service, be it news organization, coupon-clipping
Internet site or online banking, there is a key to online success here.


Dominique Paul Noth
Milwnews@aol.com
Dom's Domain: Media Sites and Strategies
To subscribe to e-mail version, send:
To:  listserv@arcfile.com
subscribe domslist
Web address:  http://www.arcfile.com/dom/

+---------------------------------------------------------------------------+
This message was posted to ONLINE-NEWS. http://www.planetarynews.com/o-n.html

From owner-online-news@marketplace.com Fri Aug 30 05:56:22 1996
Received: from marketplace.com (majordom@marketplace.com [206.168.5.232]) by cnj.digex.net (8.6.12/8.6.12) with ESMTP id FAA00328 ; for ; Fri, 30 Aug 1996 05:56:21 -0400
Received: (from majordom@localhost) by marketplace.com (8.6.12/8.6.12) id AAA21345 for online-news-outgoing; Fri, 30 Aug 1996 00:59:28 -0600
Received: from server.indra.com (server.indra.com [204.144.142.2]) by marketplace.com (8.6.12/8.6.12) with ESMTP id AAA21340 for ; Fri, 30 Aug 1996 00:59:22 -0600
Received: from indra.com by server.indra.com (8.7.4/Spike-8-1.0)
	id AAA03280; Fri, 30 Aug 1996 00:48:57 -0600 (MDT)
Received: from mail.Clark.Net by indra.com (8.7.4/Spike-8-1.0)
	id AAA18817; Fri, 30 Aug 1996 00:48:56 -0600 (MDT)
Received: from explorer2.clark.net (xerxes@explorer2.clark.net [168.143.0.5]) by mail.Clark.Net (8.7.3/8.6.5) with ESMTP id CAA13013; Fri, 30 Aug 1996 02:48:47 -0400 (EDT)
Received: from localhost (xerxes@localhost) by explorer2.clark.net (8.7.1/8.7.1) with SMTP id CAA20903; Fri, 30 Aug 1996 02:48:46 -0400 (EDT)
X-Authentication-Warning: explorer2.clark.net: xerxes owned process doing -bs