Subject: Re: MicroCash payments From: Jon Franklin Date: Tue, 3 Sep 1996 17:09:33 -0700 (PDT)
How the Web Was Won
Subject: Re: MicroCash payments From: Jon Franklin Date: Tue, 3 Sep 1996 17:09:33 -0700 (PDT)
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On Tue, 3 Sep 1996, xerxes wrote:

> * snip *  [mocropayments] will spawn new/better models for many types of
> publishing, including COMMERCIAL LISTS.   Subscriptions and/or Advertsing
> are NOT the only way to go, even for a single serial.  A combination of
> remuneration methods may / can work best for different types of readers of
> the same pub.

Jon Franklin replies:

I believe this is correct and, if it is, it will inject a revolutionary
set of new forces into journalism.  We will be working directly for the
customer -- something that will certainly have its drawbacks, I'm sure,
but they will be different drawbacks.  Micropayments also may mean that a
significant portion of the revenue can go to the writer, raising quality
throughout the business.  Several of us are putting together a web site
(tentatively named *bylines*) where major work by journalists will be sold
for very small amounts of money on a pay-per-read basis.  We will
guarantee that more than half the gross revenue will be returned to the
individual writer, on basis of how much his specific work sells.  I
understand that a lot of folks don't think this will work, but others of 
us do.  And consider the implications if we are right. 

-- jon franklin 
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