Subject: Hurricane Watch From: Bruce Siceloff Date: Wed, 4 Sep 1996 10:34:19 -0400 (EDT)
How the Web Was Won
Subject: Hurricane Watch From: Bruce Siceloff Date: Wed, 4 Sep 1996 10:34:19 -0400 (EDT)
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Shades of Hugo!  If you want to keep up with Fran, and with the next 
hurricane that threatens the Eastern Seaboard, check out
The News & Observer Hurricane Watch at www.nando.net/nao/hurricane/

We're keeping the images and info current here, pretty much around the
clock. When Bertha hit North Carolina two months ago, this page drew very
heavy traffic. 

And it was interesting to see a lingering effect on our overall traffic: 
Hits on our home page and total hits to our site peaked the week of Bertha
(7/12) but fell only slightly thereafter, and since then these numbers
have been considerably higher than pre-Bertha.  The numbers spiked 
again last week, although not quite as high, led by interest in Edouard.  

So if Fran can do the same for us -- and then turn away, please, without
hurting anybody -- that'll be swell.    I'm reminded of what CBS morning
radio guy Charles Osgood once said, in the title of a book I think:
"Nothing Could be Finer than a Crisis that is Minor in the Morning." 

And I'm reminded again that the kind of breaking news that sends people 
to CNN and the Weather Channel several times a day can also be good for us 
web news folks.  I needn't remind this group that there's plenty we 
can give online readers that the mighty CNN and Weather Channel cannot -- 
and in some cases do not, even at their own websites. 

We first discovered this in April 1995, when the Oklahoma City bombing
story made news around the clock every day for a couple of weeks. Nando
Times traffic growth accelerated sharply that month, and kept on growing. 

      BRUCE SICELOFF                New Media Editor, The News & Observer
      http://www.nando.net/nao/            The News & Observer on the Web
      http://www.nando.net/nao/go/          GO: The Triangle Guide Online
      PO Box 191, Raleigh, NC 27602   (919)829-4527  


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