Subject: Re: Stats From: Joe Shea Date: Sat, 7 Sep 1996 04:57:30 -0700 (PDT)
How the Web Was Won
Subject: Re: Stats From: Joe Shea Date: Sat, 7 Sep 1996 04:57:30 -0700 (PDT)
To: Roberto Quezada 
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	Actually, although some of our subscribers are buyers, 95 percent
are regular readers, Roberto.  Again, they begin to like the paper over a
period of a few weeks or months, and then decide to stick with it, and
start to pay for it.  It's an organic, evolutionary process, rather than a
thrill-a-minute ride through a great graphical environment.  It's really
more like getting into a good book or being a lifelong fan of Esquire or
the New Yorker than being a daily hot news shopper.  Ours never was a
print publication, so we evolved with lots of feedback from our readers.
It may interest you to know that a sizable group of blind people are 
subscribers -- I would presume because they appreciate content the more.

Best,

Joe Shea
Editor-in-Chief
The American Reporter
joeshea@netcom.com
http://www.newshare.com:9999


On Sat, 7 Sep 1996, Roberto Quezada wrote:

> Thanks Joe,
> 
> I actually agree with you in concept.  I edited a emailed newsletter for 
> three years without graphics for the same reasons you outline.  However, 
> I had to keep it down to eight screens max or risk not getting the 
> articles below that read.  I'm just one of those people overwhelmed by 
> your site, but I understand you are read by an audience of newsbuyers, 
> not casual readers.  Great idea.  Have you considered or do you have an 
> abstract or summarized version so people can pick and choose the the 
> articles they'd like to see in longer version?
> 
> Roberto
> 

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