Subject: Re: Shea-baiting From: slainson@rmii.com (Suzanne Lainson) Date: Mon, 9 Sep 1996 08:58:52 -0600

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>
>I do not understand the ferocity of Joe Shea's critics.  The guy puts out
>a plain-text publication that has survived on the strength of its
>editorial content.  It's the online equivalent of -- let's say -- The
>Nation.

I'm going to begin sending out an electronic newsletter shortly. Because I
want to be up and running soon, initially I'm going to do it as email. I
decided that for the moment I'd rather focus on content rather than
technical issues. In time I will set up a mailing list and a web-site, but
it would take longer to do so.

Why introduce more bells and whistles than you need or have the resources
to provide? If what you do is write and edit and you can serve your
audience that way, why get sidetracked with other projects?

And personally I have not be impressed with all the Web has to offer. I
have yet to see a site where frames enhance my experience. I find that both
the New York Times and Wall Street Journal are good because they are
relatively straight-forward in their information presentation. The WSJ
offers a front page that displays all the sections and major articles. And
the NYT has a contents section which directs you to lists of articles by
topic.

While scrolling is not my thing either, maybe it works for his readers.
Personally I think you need to balance reading and clicking. I think people
prefer to read short pieces on the screen, but on the other hand, having to
click after every paragraph to finish a long piece is annoying.

Suzanne

Suzanne Lainson         SportsTrust             Integrated Marketing
slainson@rmii.com       P.O. Box 2071           Sports and Event Marketing
303 473-9884            Boulder, CO 80306       Online Marketing  


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