Subject: Re: Stats From: slainson@rmii.com (Suzanne Lainson) Date: Mon, 9 Sep 1996 16:02:02 -0600

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When I was involved with OneNet (a BBS network experiment funded by Apple),
someone pointed out to me that most of the messages posted were a paragraph
or less.

Using that as my guideline, I kept my content very short. I created
something along the lines of Edupage (mine dealt with on online marketing),
but instead of submitting a longer newsletter every third day, I would post
at least one blurb a day.

I used the Skinner box as my model. Click, reward, click, reward. Give
people a bit of information and have them move on.

I think that is one reason email has appeal. It lends itself to short
attention spans.

On the other hand, much of my web use is for research. And when I find
something I want (such as an article) I will print it. I much prefer having
the whole article in one piece to having it broken down into segments which
I would then have to print separately.

Suzanne

Suzanne Lainson         SportsTrust             Integrated Marketing
slainson@rmii.com       P.O. Box 2071           Sports and Event Marketing
303 473-9884            Boulder, CO 80306       Online Marketing  


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