Subject: Re: Ad Tracking Software From: "Adam Gaffin" Date: Fri, 13 Sep 1996 17:23:03 -0400
How the Web Was Won
Subject: Re: Ad Tracking Software From: "Adam Gaffin" Date: Fri, 13 Sep 1996 17:23:03 -0400
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> I am looking for ad tracking software for a  large magazine publisher.  Can
> any of  you suggest specific commercial packages?
> Or could you put me in touch with folks at your publication that work in
> marketing that have already gone down this path? 

We have a contract with Focalink, which hosts and tracks our ads. You 
can probably get more info at their Web site, www.focalink.com.
 


Adam Gaffin
Online Editor, Network World
agaffin@nww.com / (508) 820-7433
"So, in 1996, CD-ROMs through Federal Express will
emerge as the information superhighway." - Bob Metcalfe
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