Subject: Re: Ad Tracking Software From: "Eric Meyer" Date: Sun, 15 Sep 1996 17:06:44 -0500
How the Web Was Won
Subject: Re: Ad Tracking Software
From: "Eric Meyer"
Date: Sun, 15 Sep 1996 17:06:44 -0500
> We have a contract with Focalink, which hosts and tracks our ads. You
> can probably get more info at their Web site, www.focalink.com.
Focalink itself admits that its ad tracking system seriously
underestimates impressions. Our policy is to charge a premium to any
customer who wishes to use that service.
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