Reply-to: agaffin@nww.com
Priority: normal
X-mailer: Pegasus Mail for Win32 (v2.42)
Sender: owner-online-news@marketplace.com
Precedence: bulk
Status: RO
X-Status: 


> excuse me folks, but what is an "impression?"  I know the difference 
> between "hits", "visits," and "visitors," but "impressions" is a new one 
> on me.
> 

An "impression" is one ad on a page called up by a user. Note that 
it's not necessarily the same as "one ad actually seen by a user;" if 
you put ads on, say, the bottom of the page, and the ad is called up, 
then that counts as an impression (since it gets logged) even if 
the user gets bored or whatever and then never actually scrolls to 
the bottom of the page to see the ad.



Adam Gaffin
Online Editor, Network World
agaffin@nww.com / (508) 820-7433
"So, in 1996, CD-ROMs through Federal Express will
emerge as the information superhighway." - Bob Metcalfe
+---------------------------------------------------------------------------+
This message was posted to ONLINE-NEWS. http://www.planetarynews.com/o-n.html

From owner-online-newspapers@marketplace.com Mon Sep 16 21:08:49 1996
Received: from marketplace.com (majordom@marketplace.com [206.168.5.232]) by cnj.digex.net (8.6.12/8.6.12) with ESMTP id VAA15024 ; for ; Mon, 16 Sep 1996 21:08:48 -0400
Received: (from majordom@localhost) by marketplace.com (8.6.12/8.6.12) id PAA04347 for online-newspapers-outgoing; Mon, 16 Sep 1996 15:28:52 -0600
Received: from nj5.injersey.com (root@nj5.injersey.com [206.139.48.252]) by marketplace.com (8.6.12/8.6.12) with ESMTP id PAA04342 for ; Mon, 16 Sep 1996 15:28:48 -0600
Received: from injersey.com ([206.139.61.135]) by nj5.injersey.com (8.7.5/8.7.3) with SMTP id RAA25517 for ; Mon, 16 Sep 1996 17:15:58 -0400 (EDT)
Message-Id: <199609162115.RAA25517@nj5.injersey.com>
X-Sender: hjack@injersey.com
X-Mailer: Windows Eudora Light Version 1.5.2
Mime-Version: 1.0
Content-Type: text/plain; charset="us-ascii"
To: online-newspapers@marketplace.com