Date: Mon, 16 Sep 1996 22:33:00 -0400
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Sorry Adam, I'm still not clear. What's being counted, the page being
called up or the ad on the page? I'm referring to hyperlinked ads and
assume you are too.
Roberto__________________________________
> An "impression" is one ad on a page called up by a user. Note that
> it's not necessarily the same as "one ad actually seen by a user;" if
> you put ads on, say, the bottom of the page, and the ad is called up,
> then that counts as an impression (since it gets logged) even if
> the user gets bored or whatever and then never actually scrolls to
> the bottom of the page to see the ad.
>
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