Date: Tue, 17 Sep 1996 17:37:03 -0400
list members,
you might find this press release of interest......new company has created a
product that measures the exposure of ads....
john
FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Charles Askanas
nuWeb
Telephone: 408-255-1184
e-mail: charlie@nuweb.com
NUWEB FORMED TO PROVIDE
ACCURATE WEB ADVERTISING METRICS
Cupertino, CA =96 September 18, 1996 =96 nuWeb, a new entrant in the=
emerging
Web advertising measurement market, will provide a wide range of Web
measurement metric products and services for Web advertisers.
"Today=92s dynamics of increased Web advertising have created an environment
that demands accuracy, detail and flexibility in terms of measuring Web user
exposure and response to advertisement", states Charles Askanas, president
and ceo of nuWeb. "nuWeb will develop Web advertising metrics solutions
targeted to supporting the fiduciary responsibilities of media buyers. This
information is critical in light of the inaccuracies of current transfer log
file systems and also enables competitive advantages for more targeted
marketing. nuWeb=92s advanced technology for exposure metrics will be made
available to large advertisers, Web page owners and technology partners."
Prior to starting nuWeb, Askanas was responsible for the successful
turnaround of Covalent, a technology provider to the printing industry.
Prior to Covalent, Askanas was responsible for the success of Versatec, Lee
Data and several turnaround situations. Askanas is joined by Trevor
Blumenau, chairman of the board and chief technology officer. Blumenau was
the founder of Gamma Design and holds a Master of Science Engineering from
the University of California at Berkeley.
nuWeb Corporation, headquartered in Cupertino, California is a pioneer in
Web advertising measurement, develops and markets Java based software
solutions and services that increase the competitive advantages of Web
advertisers. =20
URL: http://www.nuweb.com
***************************************************************************
John N. Walston =20
WalstonOne Communications =20
Kennett Square, Pa. 19348 =20
610-388-9199 =20
e-mail: walston1@walston1.com =20
http://walston1.com =20
***************************************************************************
=20
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