Subject: User research ... From: TOM WEIR Date: Tue, 17 Sep 96 16:39:09 CDT
How the Web Was Won
Subject: User research ... From: TOM WEIR Date: Tue, 17 Sep 96 16:39:09 CDT
To: online-newspapers@planetarynews.com
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Friends,

(Forgive me if this is somehow posted twice.  Having some e-trouble)
Some time ago I posted a note about a research regarding the adoption
(use) of electronic newspaper products.  After some frustrating attempts
I find myself back to looking for a newspaper who is interested in
participating in the project.  The study will provide a lot of information
about the people who make use of your electronic products, why they do,
and how they might differ from the general population.  Our purpose is to
learn more about identifying key audiences, both for marketing and news
purposes.

If you think you might be interested and would like to hear more, please
write to me (please, not the whole group) at the address below.  Your
exposure ($) will consist of providing me with some information from which
to extract a non-user sample, and giving your readers a prominent link to
an online survey instrument.

Thanks for your help.  Let's learn something!

Tom Weir
University of Missouri Journalism
tom_weir@muccmail.missouri.edu

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