Priority: normal
X-mailer: Pegasus Mail for Win32 (v2.42a)
Sender: owner-online-news@marketplace.com
Precedence: bulk
Status: RO
X-Status: 

On 18 Sep 96 at 7:50, Rosalind Resnick wrote:

> ... and, if anybody's looking for one, I hope you'll check out our 
> AdMagic software

Hey, if we're going to get commercial here, I'd be happy to sell our
code for cheap, too. It's not plug-and-play. (In some regards, thank
God.) But it does solve the more significant CGI/Perl problems. If
you have someone who can code HTML for server-side includes, you can
easily modify the Perl for almost any purpose. 

The ad name, URL, GIF and ALT text are kept in a single database
file, which I have a clerk (yes, it's that simple) update as needed.
The file controls how many impressions you deliver to each
advertiser. The scripts then pick at random one, two or more of the
ads to display and log the impressions and clicks. 

An online form is used to retrieve information from all of these
transactions in real time. You can get tabulated, up-to-the-second
reports on impressions and clicks for each different creative by
date, hour, page, previous page, browser type and host anytime you
want. 

There's a separate password for each advertiser so you can give
advertisers the form's URL and let them check this information to
their hearts' content. The database files also are set up so that, if
the advertiser wants them in their entirety, they can be read into
any standard database program and mined as desired. Each creative
gets its own database, so you give each advertiser only his or
her own data.

The system offers some psychological advantages. By offering
real-time updates that the advertiser can access without warning,
and by giving the advertiser the option of downloading the entire
database, you generate considerable credibility for the veracity of 
the weekly or monthly reports you might send by e-mail. 
+---------------------------------------------------------------------------+
This message was posted to ONLINE-NEWS. http://www.planetarynews.com/o-n.html

From owner-online-news@marketplace.com Fri Sep 20 00:05:07 1996
Received: from marketplace.com (majordom@marketplace.com [206.168.5.232]) by cnj.digex.net (8.6.12/8.6.12) with ESMTP id AAA21336 ; for ; Fri, 20 Sep 1996 00:05:06 -0400
Received: (from majordom@localhost) by marketplace.com (8.6.12/8.6.12) id SAA01390 for online-news-outgoing; Thu, 19 Sep 1996 18:23:02 -0600
Received: from server.indra.com (server.indra.com [204.144.142.2]) by marketplace.com (8.6.12/8.6.12) with ESMTP id SAA01383 for ; Thu, 19 Sep 1996 18:22:57 -0600