Subject: Re: Linking Newspaper Print Ads w/ Online Ads From: "Eric Meyer" Date: Sun, 22 Sep 1996 20:18:37 -0500
How the Web Was Won
Subject: Re: Linking Newspaper Print Ads w/ Online Ads From: "Eric Meyer" Date: Sun, 22 Sep 1996 20:18:37 -0500
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On 21 Sep 96 at 15:17, Steve Outing wrote:

> Who has had success in developing advertising/marketing programs 
> linking the newspaper print advertising with the online product?

A variety of package sales have been offered by a variety of sites. 
However, there are legal concerns about too tightly packaging these. 
As a result, I suspect no one will brag about this to any great 
extent.
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To: "Eric Meyer" ,