Date: Mon, 23 Sep 1996 12:50:50 -0700
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In case you didn't see Don Clark's piece in this morning's Wall Street
Journal, check it out. For those of you who now subscribe -- and pay! --
for the WSJ online, the story is at
http://interactive2.wsj.com/edition/current/articles/SB843447690376744500.htm
Microsoft has said it will back off on classified advertising, in deference
to newspaper publishers, who would be impacted pretty severely should MS
begin seeking classified ads on its own for the giant CityScape online city
guide venture. Since MS wants newspapers as partners, it would seem, it was
probably forced into this strategy.
Other big news is contained in a sidebar: AT&T has scrapped its Home Town
Network, which looked to be yet another big-bucks competitor for CityScape,
CitySearch, Digital City, et al. Guess they figured out that the content
business is not true to their core; plus the playing field in the city guide
business was looking pretty crowded. The regional telcos still seem to have
aspirations. In my part of the world, USWest is plugging away on a project
called CityFocus. I wonder how long it will take the telcos to come to the
same conclusion as AT&T, as significant media partners turn down their
overtures and faster-moving companies speed ahead of them? Doing an online
yellow pages is one thing, creating a CityScape/Digital City-like service
is another that the telcos probably aren't equipped for. Comments?
In any event, newspaper publishers should be cheered by these developments.
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Steve Outing Planetary News
steve@planetarynews.com Boulder, Colorado, USA
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*Consulting services for the newspaper new media industry*
http://www.planetarynews.com/
Read my Stop The Presses! column on E&P Interactive:
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