To: "Karen D. Frazer" 
Cc: online-news@marketplace.com
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On Tue, 8 Mar 1994, Karen D. Frazer wrote:

> I'm sorry but I have to respond to this comment by Steve Snow:
> 
> >You see, this is *another* medium, meaning additional. The cost of competing
> >is about to go up. Newsprint will continue to be cranked out for the
> >foreseeable future. some people will migrate to the electronic version, but
> >for now, it will most likely be the guys in the family. The women will
> >choose (or at least have chosen in huge numbers so far) the paper.
> 
> I hope you were only kidding, Steve.  Believe it or not, there are women
> who are very interested in electronic media and may even PREFER it over the
> paper.  Sexist stereotypes such as these are better left in the junk heap
> of history where they belong.
> 
> Karen D. Frazer
> InterNIC Information Services
> 
Don't misread Steve, he's only stating facts. Online services around 
the country have had an extremely difficult time attracting female 
customers. That's one of the biggest unwritten-about stories of 
cyberspace. Most of us in the newspaper business think we're having a 
tough time reaching women. How about Mercury Center, which acknowledges 
its customer base is 85 percent male?

I'd like to know if anyone's done any research to find out why...



--------------------------------------|-------------------------------------
Tom Boyer        boyer@infi.net       |
The Virginian-Pilot/The Ledger-Star   | This is my opinion, not necessarily 
P.O. Box 449, Norfolk, VA 23501-0449  | that of my employer
============================================================================


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